Trident Search has launched a survey for cyber marketing executives, looking at the impact COVID-19 had on marketing department activity within the cyber security industry.
The COVID-19 pandemic had a significant effect on every industry, seeing some very negatively impacted whilst others flourished. It meant a restructuring of priorities across governments, economies, healthcare, education and social interaction, and businesses suddenly had to adapt strategies, campaigns, and messaging for a new way of life. With marketing being a crucial component of an organisation’s growth strategy - generating brand recognition, product specific communications, and sales leads – how was this department’s activity affected when internal business and external consumer priorities were realigned?
Trident Search’s cyber marketing survey aims to provide cyber marketing leadership with insight into how the rest of the industry faired during the global pandemic, what challenges they faced, how these challenges were overcome, how they’ve strengthened as a business and in what areas.
If you are a marketing executive within cyber security we would appreciate you sharing your insight around this subject via the survey. Please find it at the link below.