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Product Marketing Manager
Job description
Trident Search have partnered with a cyber security client who are looking for a Product Marketing Manager, in this role you will be dririvng the development and execution of go-to-market strategies for products, services, and features across various marketing channels. You will lead product/service/feature launch marketing plans that are fully syched with business and revenue goals aligned.
Objectives of this role
Objectives of this role
- Improve the clients product marketing content output
- Shape product marketing campaigns that target prospective customers
- Develop compelling and differentiated product positioning and messaging that resonates with the target audience
- Build relationships with external vendors and key stakeholders
- Set product marketing budgets and track spend, always with an eye for ROI
- Convert prospects into paying customers through consistent communications
- Lead product marketing content development
- Outline product marketing deployment timelines
- Manage team’s product marketing campaigns
- Professional experience in B2B product marketing and driving product launches,
- Negotiate budgets to execute our product marketing vision at scale
