Product Marketing Manager

Posted 26 March 2024
Job type Permanent
Discipline Marketing

Job description

Trident Search have partnered with a cyber security client who are looking for a Product Marketing Manager, in this role you will be dririvng the development and execution of go-to-market strategies for products, services, and features across various marketing channels. You will lead product/service/feature launch marketing plans that are fully syched with business and revenue goals aligned.

Objectives of this role
  • Improve the clients product marketing content output
  • Shape product marketing campaigns that target prospective customers
  • Develop compelling and differentiated product positioning and messaging that resonates with the target audience
  • Build relationships with external vendors and key stakeholders
  • Set product marketing budgets and track spend, always with an eye for ROI
  • Convert prospects into paying customers through consistent communications
  • Lead product marketing content development
  • Outline product marketing deployment timelines
  • Manage team’s product marketing campaigns
  • Professional experience in B2B product marketing and driving product launches,
  • Negotiate budgets to execute our product marketing vision at scale