Market intelligence

The cyber security sales market has flipped - and founders who don’t adapt will lose out.

Nine out of ten startups fail to progress from Seed to Series A, and people strategy is often the hidden reason why.

As a leading cyber search firm, we’ve pulled together data and industry trends from across the sector to deliver the predictions you need to map out your hiring strategy in 2026.

The Scaling Playbook is designed to give founders a clear roadmap for scaling operations post-funding. Drawing on Trident Search’s experience supporting global vendors, plus real-world benchmarks, we outline the hires, structures and priorities needed to sustain growth.

We’re proud to share that Trident Search has been named Best Cybersecurity Talent Partner 2025 at the SME Business Elite Awards!

Cyber threats facing CNI are no longer just technical - they’re deeply human. While high-profile attacks have finally pushed cyber security onto the boardroom agenda, they’ve also highlighted a troubling reality: attackers are adapting faster than many organisations.