Market intelligence

You don’t know what you don’t know. It’s a phrase we’ve heard countless times in cyber security – the whole rationale for testing and training that has become the cornerstone of the industry. But in an era of increasingly complex threats, this saying demands a little more nuance.

Our 2025 Market Guide: whether you’re a founder, hiring manager, investor, or candidate, this is your go-to resource for staying competitive in a crowded market.

Our 2025 Market Guide offers a deep dive into salary benchmarks, hiring trends, VC investment and leadership priorities across the US cyber vendor landscape.

In our recent Innovation Forum with leading cyber security experts, one thing became clear: the industry still lacks continuity when it comes to IR. We brought together a group of industry leaders to unpack how teams prepare for and response to incidents. What emerged was a wide range of insightful – and often conflicting – approaches.

With three months already behind us in 2025, we’re getting a clearer picture of how this year is unfolding for the cyber security sector – it’s definitely going to be one of both high-stakes challenges and promising opportunities.

Our latest report, The Founder Focus, has been created to support cyber startup leaders by providing actionable insights and expert guidance. This market snapshot therefore highlights the key challenges founding teams are facing in 2025 and the actions they can take to position for success.