Field Marketing Manager

Posted 10 November 2023
Salary 80000
Location
Job type Permanent
Reference34527
Contact NameJasmine Miller

Job description

I'm working with an up and coming cyber security vendor who provide companies with a real-time Exposure Management platform from a hacker's perspective.

 

After a heavy round of funding recently, they are expanding their marketing function to improve brand awareness and boost lead generation. Now hiring for a Field Marketing Manager based in The Netherlands. 

 

Role:

As a Field Marketing Manager, you will be responsible for the entire lifecycle of field marketing campaigns, from ideation to execution and implementation. You will work closely with the marketing and sales team to generate leads and nurture opportunities for upselling. Your goal is to drive brand awareness through engaging face-to-face interactions with customers at various locations.

 

Responsibilities:

  • Conduct preliminary research to identify opportunities and plan and execute field marketing campaigns that align with the company's business goals and objectives

  • Develop a strong lead pipeline through field marketing strategies

  • Plan, coordinate, and execute a variety of events, managing event logistics, budgets, and vendor relationships to ensure successful execution

  • Share leads and customer insights with the sales team to drive revenue growth and enhance customer relationships

  • Develop a deep understanding of the company's products or services to effectively communicate their value to potential customers

  • Build and maintain strong relationships with strategic partners and venues to ensure the success of marketing events

  • Keep a close eye on industry trends and competitor activities to adapt and refine field marketing strategies

 

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, or a related field

  • 5+ years in Field Marketing or a similar role, with a focus on selling B2B solutions

 

Skills:

  • Strong analytical skills

  • Experience with market research tools and methodologies

  • Creativity, problem-solving ability, project management and organisational skills

  • Proficiency in business software, CRM tools, email marketing platforms, and marketing automation tools

  • Ability to work effectively in cross-functional teams and collaborate with stakeholders

 

Bonus Points:

  • Start up experience

  • Strong knowledge of Western/Northern European cyber security market

 

Benefits:

  • Unlimited paid vacation

  • Referral bonuses

  • Joyful team activities